Susannah Richardson

Vice President Marketing, SMBU

Susannah is focused on demand generation and product marketing within the UK market. Prior to IFS, Susannah led the marketing and business development teams for mplsystems and transformed the go-to-market strategy, product positioning and analyst relations for their field and customer service solutions. Prior to that Susannah led Product Management and Pre-Sales teams in Nortel and was instrumental in the rapid growth of their optical business in Europe.

See all articles

Articles By Susannah Richardson

Customer Interview: How Konica Minolta plan to transform Field Service Management with IFS

Field Service Management field service management solutions + 6FSM FSM applications FSM return-on-investment FSM systems Gartner maximizing ROI benefits

How IFS Delivers All Critical FSM Functions to Accelerate Service Transformation, Part 1

business transformation CEM + 7Customer Experience customer experience management customer feedback CXM Digital Transformation VOC Voice of the Customer

Voice of the Customer: the foundation to business transformation success

Featured centre de contact + 5chatbots IA IFS intelligence artificielle ROI

Assurer le R.O.I de l’ajout de l’Intelligence Artificielle

Featured customer engagement + 5Customer Experience engagement client ERP experience client IFS

Pourquoi l’engagement des agents de support client dépend de l’efficacité des outils

Featured customer engagement + 9gestion de services humain IA IFS intelligence artificielle retail Robot service management vente au détail

Comment trouver l’équilibre entre les humains et les robots dans votre expérience de service de vente au détail

Featured AI + 4Artificial Intelligence Customer Engagement Customer Service ROI

Ensuring the ROI of Adding Artificial Intelligence

Featured AI + 4Artificial Intelligence Chatbots Customer Engagement Customer Service

Most Customers Hate AI & Chatbots For This Reason…

Featured adopting AI + 3AI Artificial Intelligence Customer Engagement

Avoiding AI Adoption Mistakes

Featured AI + 4Chatbots Customer Engagement Customer Service retail

How to Balance People and Bots in Your Retail Service Experience

Featured Customer Engagement + 4Customer Experience omnichannel seamless experience unified desktop

How Disconnected Systems Are Destroying the Customer Experience

Featured agent experience + 6call center agents contact centre Customer Engagement Customer Service service desk unified desktop